Hi, I'm Miruna
I help product teams understand their users through analytics, tracking, and experimentation.
About me.
From Candy Crush to ride-hailing, food delivery to e-commerce.
Led end-to-end experimentation across driver features (1M+ drivers), setting team-wide testing standards and translating results into stakeholder recommendations.
Embedded across 3 product areas (rider chat, fraud, event tracking) for 1M+ riders in 70 markets — built tracking, North Star metrics and AB monitoring from scratch for each.
Handled the analytics engineering layer of the product line.
Domain owner for Candy Crush Jelly Saga
(400k+ DAU), running ~10 experiments per quarter on features and optimisations assessed against gross bookings.
Building skills across ETL, dashboards and analysis in B2C and B2B product areas.
Hands on experience with scale-ups.
Let's work together.
Step 1 - Discovery Call
During this call, you tell me what you want to achieve and how the final output looks like for you.
Step 2 - Tailored proposal
Within 48 hours, I provide a custom plan that outlines the service best suited to your goals. This includes clear deliverables, timelines, and pricing.
Step 3 - Collaborative Delivery
As I work, I provide updates so you always know where we stand. Your feedback is integrated along the way to ensure the final outcome meets or exceeds your expectations.