Product decisions don’t have to be based on vibes. They can be evidence-based.
My story
I’m Miruna Popa, a Berlin-based Fractional Product Analytics Consultant with 12+ years of experience, including in-house roles at King (Candy Crush), Delivery Hero, and Bolt.
I’ve worked with small teams building their first dashboards and data foundations, and with larger product organizations where metrics need to connect to company goals and strategic decisions.
I’m quick to structure a messy problem and identify the decision underneath it. I use product data, statistical methods, and experiment design to show what the evidence supports, where it’s incomplete, and what options make sense.
The decision stays with you. My role is to help you make it with clarity and confidence.
What others think
“I worked closely with Miruna at EyeEm as the Frontend Lead, syncing on tracking events and finding the impactful features to work on. We've stayed in touch since, and I've kept following her work. She has the curiosity to dig into data tasks, but also knows how to do the groundwork that makes data accessible, like building the data pipelines. If you need somebody who cares about delivering projects from the research phase all the way to the final output in the product, and about how teams work with data in general, Miruna is the right person for your team. I'd definitely be happy to work with her again.”
“Miruna was one of the strongest analytical partners I worked with at Bolt. We collaborated on several features within the Driver Loyalty team, and what stood out was how deeply she approached every problem. She never just looked at what the numbers showed, but took the time to understand what was really driving them. She was particularly good at experimentation and RCA, often bringing structure to complex questions and breaking them down into something the team could act on. I also appreciated her ability to build practical frameworks for product and business analysis, as well as thoughtful models for our loyalty initiatives. She was curious, rigorous, and willing to challenge assumptions, which made her a valuable partner in making better product decisions.”
“I really enjoyed working with Miruna at King, where she was our team's data scientist on the Candy Crush franchise. What stood out to me most was her ability to turn complex business problems or product questions into hypothesis driven test plans and her analyses with clear findings non data professionals could understand and providing concrete next steps. Running the data/insights side of feature development and live-operations, end-to-end: from problem / opportunity mapping, test plan, analysis and product recommendations to optimization, she drove decisive impact on our games as well as be one of the top contributors in Knowledge sharing between teams. She's organized, rigorous, easy to work with and a true team player. I would happily work with her again and recommend her to anyone looking for someone who can bring clarity to data and help action insights into better decisions.”
My services.
A fractional product analytics consultant gives your team senior-level analytics expertise — metrics, tracking, and experimentation — without the cost or commitment of a full-time hire. Whether you're starting from zero or scaling what's already there, I'll help you figure out where to focus and what to do next. Clear scope, honest pricing, and no surprises along the way.
Based in Berlin, Germany. Available globally.
Book a CallFor small businesses (Team Size: 1-10 OR Pre-Seed/Seed stage)
I have fixed scope offers. Customizable depending on the problem. Main components:
- Interviews with team members on the problem & solution considered
- Validating current approach, metrics, analytics setup
- A go/no-go recommendation depending on results
Additional services that can be added: Tracking specifications / Data contracts · Self service options (dashboards) · Checkpoint at a later point in time to check if results were achieved · Product recommendations based on results
For medium businesses (Team Size: 10-50 OR Series A/B)
Recommended fractional engagements of 2-3 days/week OR fixed scope offers
- Appropriate when there are multiple stakeholders to align
- Similar to smaller businesses but allowing for more ambiguity as part of the scope
- Minimum engagement of 3 months
For larger businesses (Team Size: 50+ OR Series C/Post-IPO)
Embedded Support, available for 40h/week — An experienced Product Analyst in your team's corner, on an extended or full-time basis. Pipelines, experimentation frameworks, analytics infrastructure — built properly, from the inside.
- Recommended when you need a full time senior for a short period of time
- Scope fully customizable and allowed ambiguous scope
What a longer engagement can look like
Every plan is scoped to where you're starting from — here's one shape a 12-week engagement often takes.
Audit
Instrumentation, data quality, existing dashboards and business questions.
Foundations
North Star and product KPI framework, better tracking and reporting.
Analysis
Cohort, retention and funnel analysis, plus an experimentation framework.
Handoff
Train PMs and the data team, and leave behind a sustainable analytics roadmap.
Frequently asked questions
What is a fractional product analytics consultant?
In product analytics, we're particularly obsessed with experimentation — running proper A/B tests instead of eyeballing a chart and guessing whether a feature caused an uptick. It's the most scientific way to know whether what you shipped actually worked, especially once a product gets complex enough that isolating one change's impact stops being simple. A fractional product analytics consultant brings that discipline — metrics, tracking, and experimentation — to your team without the cost or commitment of a full-time hire.
How is this different from hiring a full-time analyst?
You get senior-level expertise on the schedule your business actually needs — from a fixed-scope project, to a 2–3 day/week fractional engagement, to full-time embedded support for a set period — and you get answers now, not six months from now.
Who is this for?
Product teams at three stages: small teams (1–10 people or Pre-Seed/Seed) that need a clear go/no-go on a problem; medium teams (10–50 or Series A/B) with several stakeholders to align; and larger organizations (50+ or Series C and beyond) that need a senior product analyst embedded for a period.
How does pricing work?
Small teams can start with a fixed-scope offer. Medium and larger teams usually work with me on a fractional (2–3 days/week, 3-month minimum) or embedded basis. After a discovery call, I send a tailored proposal within 48 hours with clear deliverables, timelines, and pricing.
What does an engagement look like from start to finish?
Three steps: a discovery call to understand your goals, a tailored proposal within 48 hours, and collaborative delivery with regular updates and feedback built in along the way.
Where are you based, and do you work with international clients?
Based in Berlin, Germany, and available to work with clients globally.
What kind of companies have you worked with?
12+ years across companies including Bolt, Delivery Hero, King (Candy Crush), and EyeEm — spanning ride-hailing, food delivery, gaming, and B2B/B2C product analytics.
Still not sure?
I'm free for a 30-minute call. Bring your questions, your mess, or just a feeling that something's off with your data.
Book a Call