I believe good analytics come with clarity first, tools second.
My story
I'm Miruna Popa, a fractional product analytics consultant based in Berlin, Germany, with 12+ years of experience in analytics, tracking, and experimentation — including in-house roles at King (Candy Crush), Delivery Hero, and Bolt.
After more than a decade working in analytics, my definition of value changed.
Early in my career, I believed the strength of my work came from the tools I used and the dashboards I built. Over time, I noticed something uncomfortable: many of those dashboards were rarely used.
What teams actually needed wasn’t more data. They needed clarity.
Today, I focus first on understanding the goal of our collaboration. From there, my role is to translate complex data into clear recommendations that help move your product or business forward.
Having worked across multiple industries and product environments, I’ve learned to recognize patterns quickly. I identify the decisions that matter most.
I don’t aim to deliver dashboards. I aim to deliver direction.
Driven by curiosity
Once I understand the problem you're trying to solve, I become deeply invested in it.
My goal is not just to analyze the data, but to explore multiple paths forward. I typically come back with a few different options and recommendations, highlighting the one I believe will have the strongest impact.
Ultimately, my work is meant to do more than answer questions. It should help spark new ideas about where your product or business can go next.
The difference is that those ideas are grounded in data, not guesswork.
And I promise you, there’s a lot that you can squeeze out of the data that you have.
What others think
“Miruna was one of the strongest analytical partners I worked with at Bolt. We collaborated on several features within the Driver Loyalty team, and what stood out was how deeply she approached every problem. She never just looked at what the numbers showed, but took the time to understand what was really driving them. She was particularly good at experimentation and RCA, often bringing structure to complex questions and breaking them down into something the team could act on. I also appreciated her ability to build practical frameworks for product and business analysis, as well as thoughtful models for our loyalty initiatives. She was curious, rigorous, and willing to challenge assumptions, which made her a valuable partner in making better product decisions.”
“I worked closely with Miruna at EyeEm as the Frontend Lead, syncing on tracking events and finding the impactful features to work on. We've stayed in touch since, and I've kept following her work. She has the curiosity to dig into data tasks, but also knows how to do the groundwork that makes data accessible, like building the data pipelines. If you need somebody who cares about delivering projects from the research phase all the way to the final output in the product, and about how teams work with data in general, Miruna is the right person for your team. I'd definitely be happy to work with her again.”
Still not sure?
I'm free for a 30-minute call. Bring your questions, your mess, or just a feeling that something's off with your data.
Book a Call